Mart Avi is the twilight samurai of alternative pop, whose craft has become slicker with each new output. He grew up in a pint-sized Estonian village named Vara (“Treasure” in English), toying around with rusty remnants from its industrious past that later led to creating the sort of nowhere-somewhere music, mapping uncharted territories between now and timeless grandeur.
“Unlike with a lot of conceptronica, Mart Avi’s thoughtful thoughts
don’t get in the way of the seduction effect.“
- Simon Reynolds
“The Estonian neo-soul enigma croons from the shadows of a film-noir of his own making!”
- MOJO Magazine
“Avi has the air of one who possesses an ill-gotten genius, a C21st Loki who has just nicked your smartphone.”
- The Quietus
“Mart Avi is a total package and, as contrary as it is to his full-on stage persona, his sound evokes romance. This art music has tenderness at its core.”
- TheArtsDesk
"Out on his own, no matter what way you look at it, Mart Avi makes the rudest, suavest links between far-flung paradigms in a singular style on Blade." - Boomkat
“Much like Burial, Avi understands how to integrate familiar real-world elements to evoke the paranoia and fear at the heart of the 21st century experience.“
- Under the Radar
“Mart Avi’s otherwordly pop evokes a timeless quality.”
- CRACK
"This is high-concept stuff."
- Electronic Sound
- Simon Reynolds
“The Estonian neo-soul enigma croons from the shadows of a film-noir of his own making!”
- MOJO Magazine
“Avi has the air of one who possesses an ill-gotten genius, a C21st Loki who has just nicked your smartphone.”
- The Quietus
“Mart Avi is a total package and, as contrary as it is to his full-on stage persona, his sound evokes romance. This art music has tenderness at its core.”
- TheArtsDesk
"Out on his own, no matter what way you look at it, Mart Avi makes the rudest, suavest links between far-flung paradigms in a singular style on Blade." - Boomkat
“Much like Burial, Avi understands how to integrate familiar real-world elements to evoke the paranoia and fear at the heart of the 21st century experience.“
- Under the Radar
“Mart Avi’s otherwordly pop evokes a timeless quality.”
- CRACK
"This is high-concept stuff."
- Electronic Sound